Great article, Anthony. Thanks for your commitment to increasing public awareness. The one comment I would make is that I don’t agree forestry is a failed profession. Professional reliance has failed, I think most would agree. But wasn’t it doomed to fail? It is unreasonable to expect an individual professional forester working for a corporation to serve both private and public interests in an economic/political/legislative environment where corporate directors have a fiduciary responsibility to maximize short-run ROI for their shareholders. That is prima facie in conflict with the public interest to safeguard the long-run sustainability of a healthy natural world for current and future generations of humans and all life. On top of that, we have perverse social media algorithms that do nothing to increase collective intelligence but in fact serve only to hijack our emotions and deepen polarization of the citizenry. I have watched with dismay as posts on Facebook attempting to inform people about forest practices have erupted into ad hominen attacks and created division, mistrust and deepened animosity. In the end, we have a poorly informed, rivalrous citizenry on top of the perverse market incentives with a pricing system that does not include externalities such as the impact of forest practices on water, biodiversity, etc. The failures are deep and many and professional foresters are caught in this trap, as are the rest of us. The best we can do is expose the challenges and try to make sense of why we are stuck in this dilemma, as you have done in your article.